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IT’S FRIDAY: New Ubisoft Logo

Ubisoft got themselves a new logo this week.Here is what they said in their euphorial bliss:

“We are very excited to introduce you to the new Ubisoft swirl!

The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.”

Now the reason this is in here…is this:

“Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”

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